Can you remember the last video that captured your attention? Maybe you watched a recent YouTube video on how to make a favorite recipe by capturing the cooking process ingredient by ingredient. Or you watched a live recording of a new artist that someone recommended. Either way, video has a way of pulling us in and we are immediately drawn to the content that is being shown. But how do we use this information to grow our business? Here are 3 easy ways to use video for marketing your website:
Set a place for it on your website. Video is an authentic and effective way to show what your business can offer or the products you sell. Creating a landing page with your video makes it easily accessible and shareable! Make sure you always link your social media videos to your website to help guide your customers.
Use it on your Facebook page. Facebook is a perfect place to showcase your videos and don't worry, they don't have to be professionally edited videos. Being authentic in your video is sometimes the most effective and definitely most cost efficient marketing tool. Fact: Facebook users watch 100 million hours of video every day.
Document the event. Facebook Live, Instagram Stories and Snapchat, offer a behind-the-scenes experience for your customers. Let them see all the hard work that goes into creating a product they use, or let them see the funny personality of life in your world. Customers love seeing the people behind the product, so have fun with it. Social media is the perfect place to let down your guard a bit and showcase your company's personality.
In the end, video is a great tool to market your company. Pull out your smart phone and get to shooting! Not sure where to start? Let us help you! Feel free to email us at